Friday, April 4, 2008

Hotels Vs. Call Centers

There is a growing concern among hoteliers and tourism stakeholders about the unwillingness of hospitality students to join the hospitality industry. Recent research indicates that almost 70 percent of final year students from most hospitality campuses prefer to work in other industries such as BPO, Retail, Banking, Telecom etc. Most often students are lured by big money and predictable working hours in these industries. Sadly, the hospitality business is the big looser and that has an adverse impact of tourism quality in the country.

While there are close circle debates about methods to arrest this migration from hospitality to unrelated businesses , the problem has never been tackled headlong.

The hospitality business is largely owned/managed by unprofessional and first time entrepreneurs who lack experience in this unique people oriented business. The Industry is fragmented and managed in a shortsighted manner. What complicates the issue further is the lack of good practices or benchmarks and thus management methods vary widely across the Industry. Lack of innovations and technology adoption by practicing managers are other reasons why this industry is still a labour intensive industry requiring larger salary outlays which simply is not available.

Few suggestions that can bail us out of this worrisome trend are outlined below:

  • Plan and design a hotel afer a thorough market survey.
  • Introduce good HR policies to retain staff.
  • Reduce manpower and enhance technology interventions in the property.
  • Have smart marketing strategies to enhance turnover and profitability.
Hospitality business should pick up a few tricks of the trade from its counterparts in the Airlines business. The staff is more privelaged for similar in the airline industry as compared to hotels even though competencies required are the same.

You may add your comments. And yes! cast your vote...

1 comment:

Narendra Mohan Jha said...

Five valid reasons to join a call centre:

i. You have a degree, but do not specialise in any particular area.

So you join a call center as a customer service representative, a job which may offer prospects of promotion if you do well.

There's nothing wrong doing job with the call center.

ii. Your family has an immediate economic need that necessitates your going to work and this job is available.

iii. Though you have specialised in one particular profession, you find there is not much scope there. It could also be that finding a job in that area is very difficult.

iv. It also happens, sometimes, that what caught your interest at one time no longer excites you. You may have had some reasons for pursuing a particular course but those reasons are no longer valid, and you are no longer interested in doing that kind of work.

v. Another reason could be that you aren't the ambitious type and are satisfied with a nine-to-five job that gives you a decent salary.

These are all realistic reasons and, under the circumstances, your choice is justifiable.

I thought there might be a nobler reason for student's decision; after all, he had seen his parents work hard all her life to support him. He might want to ease the burden on his parents.

As far as people talk about attrition in call centre jobs, it is because of the higher prospects they get even having a less experience. But in the hotels, attrition level is higher because of low salary and long & tiring working hours.

I would like to quote one of the statement given by the Dean, Cornell University, in this regard which is as follows:

“High staff turnover is still a common feature in the hotel industry, around 61 per cent leave because they don’t get paid enough,” says Dr Judy Siguaw, Dean, Cornell-Nanyang Institute of Hospitality.

So, I feel that there is no harm in joing call centre.

Posted by Narendra